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Avangate Presents New Trends in Software Distribution at Microsoft WPC

Netherlands(prwindow)- July 01 2008 -Avangate, full service provider for electronic software distribution and reseller management for software vendors is present, second year in a row, at the Microsoft Worldwide Partners Conference in Houston, Texas.
Avangate, full service provider for electronic software distribution and reseller management for software vendors is present, second year in a row, at the Microsoft Worldwide Partners' Conference in Houston, Texas. The team will be ready to provide software companies with an enhanced ARMS (Avangate Resellers Management System) and comprehensive info on what it takes nowadays to manage a growing software distribution channel.

With the ARMS solution, Avangate answers the challenges of any company distributing software worldwide through a network of resellers: from setting credit limits partner margins and processing orders, automatically generating invoices to gaining control over the entire distribution channel with comprehensive reports and end-user information. Furthermore, Avangate provides a full range of online software distribution services, including a full eCommerce Platform, results-proven Web Marketing Services and a quality-driven Affiliates Network.

"We are the second year at Microsoft WPC and, following the last's year feedback, we've worked into providing software companies, distributors and resellers with an updated edition of the ARMS platform, focused on sustaining the channel management processes. ARMS fits multiple business models supporting efficient distribution strategies to match the local or the worldwide markets characteristics - different pricing options, customized communication with resellers, multilanguage ordering interfaces, and more", says Laurentiu Ghenciu, Sales Manager at Avangate.

The improved ARMS platform ads a professional standpoint of the modern global software market to the long term know-how gathered by GECAD Software (mother company) in real business conditions while distributing RAV antivirus software through a Worldwide network of resellers before selling the technology to Microsoft back in 2003.

This year at Microsoft WPC, checking the marketing pulse and presenting Avangate solutions updates will be Lucian Balaban, ARMS Project Manager and Rully Hossu, eCommerce Business Consultant. Schedule now one-to-one meetings with Avangate representatives coming at Microsoft WPC 2008.

About Avangate
Avangate provides solutions for electronic software distribution and reseller management, assisting software companies worldwide in successfully selling their products online and at the same time efficiently managing a distribution network. The company's offer includes an eCommerce platform incorporating an easy to use and secure online payment system plus software marketing services and additional marketing and sales tools such as an affiliate network, automated cross selling options, software promotion management, real time reporting, 24/7 shopper support, and the ARMS reseller management program specifically designed for software sales.

More information can be found on the corporate website, at

Media Contact
For interview requests or any other media inquiries, please contact:
Cristi Dorobantescu
Marketing Manager, Avangate


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