David Meerman Scott tells yourBusinessChannel what businesses need to know, now
July 04 2008 -Author of best seller The New Rules of Marketing & PR, a hand book for modern marketers around the globe, Scott gave fascinating insight into how Web 2.0 technologies have ended the old interruptive marketing styles.
Hamburg, Germany July 4, 2008 -- The rules of marketing and PR have changed, a point clearly made during a hard hitting yourBusinessChannel interview (http://www.youtube.com/watch?v=gOsygB9KpCk&feature=PlayList&p=A940B32D4A10F2BE&index=1) with online media and marketing guru David Meerman Scott (http://www.davidmeermanscott.com/bio.htm).
Author of best seller The New Rules of Marketing & PR, a hand book for modern marketers around the globe, Scott gave fascinating insight into how Web 2.0 technologies have ended the old interruptive marketing styles. He says that these new tools have inspired change in the way that businesses talk with their customers.
Blogging, social media and other forms of online one-on-one conversations have become the hottest means of information exchange today (http://www.universalmccann.com/Assets/UM%20Wave%203%20Final_20080505110444.pdf). And with the public becoming more cynical and shying away from the old top-down marketing approaches, demand for actual conversation has risen sharply. This has encouraged the kind of conversation that addresses the key issues that they care about.
According to Scott, those topics are primarily about solving the customer’s problems, and the companies that are sticking to that tack are now getting a whole lot more bang for their marketing buck.
“A fundamental thing that people do is talk about their products. It’s this ego centric approach [to believe] that people care about your products,” Scott told yourBusinessChannel. “They don’t give a crap. What they care about is their own problems and finding answers to their own problems.”
More insight from David Meerman Scott’s interview with yourBusinessChannel is available to view, free here http://www.yourbusinesschannel.com/show.aspx?section=marketing&show=207.
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