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| European Watch Group announces US distribution rights to Bombardier Swiss Chronographs |
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| United States(prwindow)-
February 13 2008 -(New York-01/04/2008-) If two's company and three's a crowd, what happens when four of Europe's top watchmakers get
together to market their wares? |
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 The world will find out when the European Watch Group starts marketing the Sports Chronographs from B-Watches in the
United States. The European Watch Group is comprised of Swiss watch makers SARO-Gem and Bombardier Swiss
Chronographs, and Germany's Riedenschild Precision Instruments and Thomas Ninchritz.
"The hope is that, by combining our marketing efforts, our customers will have a more convenient way to one-stop shop for
some of the finest European time pieces being made today," said Riedenschild President Dr. James Newell.
"We're all proud of our respective companies and product lines. But the realities of a global economy are forcing us to take
advantage of the collective synergy that comes from competition, to harness it, with the idea that providing maximum customer
service and quality will benefit the European Watch group and its member companies as well."
The vehicle for this unique cartel is "Watch 4 You, The Watch Catalog" a magazine that will put customers in touch with these
fine, high quality products, conveniently and in an attractive package. Coupled with an hotline ordering system, "Watch 4 You"
will give consumers direct access to these exciting, new, high quality watches. And an interesting marketing tool for other
brands as well "The European Watch Group will enable customers to shop around without having to hop from shop to shop and
-- in some instances -- from country to country, to find that perfect time piece," said Thomas C Huggler, Executive Vice
President, North American Operations, Saro-Gem US, Inc.
"While we're confident that word-of-mouth is the best form of advertising for the fine products our companies offer, potential
customers want to study what they're about to purchase," Huggler said. "Watch 4 You, lets us put that information in their
hands, so potential customers can see for themselves the fine line of watches their friends are boasting about."
By combining their efforts, the European Watch Group is also able to offer, in one venue, a broad range of lines, styles and
price points.
SARO-Gem (www.saro-gem.com) handmade sapphire watches are among the most impressive high-end timepieces available
today. The company's signature King of the Sapphire watch features sapphires overlaid on a gold and stainless steel watch
case. SARO-Gem's patented 60-step process makes SARO-Gem watches among the most scratch resistant watches made today.
SARO-Gem's 10-year warranty is the gold standard of the industry.
Riedenschild Original Watches (www.riedenschild.com) is a three-year-old company, the 21st century child of Eichmuller, the
renowned German watchmaker. Generally limited to editions of 299 or 999 unites Riedenschild models are assembled by trained
German watchmakers after engineers spend up to four months developing a prototype.
Bombardier Swiss Chronograph watches (www.b-watches.com) are the emblematic alliance for an exceptional watch. On one
hand there is B-Watches which brings together two passionate horologists, two informed lovers of art and luxury, both
champions of excellence who choose to design an exceptional collection of chronometers. It also brings together professionals
of the world of horology with more than 25 years experience in creating, assembling and distributing watches. On the other
hand there is Bombardier, a remarkable story marked by six decades of growth and development that have made it the world
leader in innovative transport solutions. This alliance of rigor, precision, reliability and originality has resulted in six collections of
watches. The bring together these qualities and give each of them their own identity under the Swiss Bombardier Chronographs
name.
Thomas Ninchritz of Nurnberg (www.ninchritz-uhren.de) is a third-generation watchmaker in a German city that has been
producing watches since the Middle Ages. Thomas Ninchritz watches feature steel, gold-steel or 750 gold casings with a
stepped crown and sapphire polished glass.
CONTACT: Dr. James Newell can be reached for more information on the European Watch Group at
James.newell@riedenschild.com or by calling (212)382-4605. |
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