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Format Selected By Intermedia Outdoors

United States(prwindow)- February 05 2008 -Agency to Develop Overall Digital Strategy for the Leader in Outdoor Enthusiast Publications
New York, NY, Feb 05,2008--Format, whose clients include New York Magazine, Le Monde, and Glamour, today announced that it has been selected to develop a comprehensive new digital strategy for InterMedia Outdoors, which publishes 17 leading hunting, fishing and shooting magazines. This includes building creative new applications for each brand, developing web site designs, and implementing production services.

“We selected Format because of their success in creating innovative digital strategies for the publishing industry as well as their comprehensive understanding of the hunting and fishing category,” said David Robbins, Director, Digital Content, InterMedia Outdoors. “Format’s objective is to transition our portfolio of brands to a truly integrated model without compromising our current print offerings.”

“Format is excited to be working on this extensive project with InterMedia Outdoors,” says Jeremy Davis, Partner, Format. “Our goal is to considerably increase the amount of profitable revenues that InterMedia can generate from their digital offerings and build a stronger relationship with their target audience.”

About Format

Format specializes in developing customized digital strategies for leading media brands including New York Magazine, New York Times, Le Monde, Glamour , and Prevention, among others. The agency offers full service capabilities including strategy, design and production. Format's goal is to increase their publishers' revenues in today's constantly changing economic environment. The Format management team, which includes Jeremy Davis, Andrew Lerner and Bob Davidowitz, brings together a unique combination of strategic, product development and publishing experience. Founded in 2006, Format is headquartered in New York City. For more information, please visit .

About InterMedia Outdoors

InterMedia Outdoors, Inc. is the leading multimedia company exclusively serving the information and entertainment needs of outdoors enthusiasts, with the largest network of websites dedicated to hunting, shooting and fishing; a portfolio of 17 magazines including powerful brands such as In-Fisherman, Florida Sportsman, Guns & Ammo, Petersen’s Hunting, and Fly Fisherman; 11 market-leading television productions; syndicated radio programming and the largest library of outdoors television programming.
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Mark Pasetsky
Mark Allen & Company


Mara Siegler
Mark Allen & Company
48 West 21st Street, Suite 906
New York, NY 10010
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