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HomeShop18 further expands its Virtual Retail footprint with the Launch of its e-commerce business

India(prwindow)- September 08 2007 -HomeShop18 further expands its Virtual Retail footprint with the Launch of its e-commerce business Aims to make e-commerce a friendly and enjoyable experience; Customers to shop with the confidence that "what you see is what you get" through its unique policy of "15 days no questions asked money back guarantee"; 24 hour, round the clock call centre; Multi-category e-commerce portal to address the shopping needs across all customer segments including youth, women and children; Large and growing portfolio of branded products and services; Customer centric policies - free home delivery, multiple payment options including cash on delivery; Extremely user friendly navigation; Nationwide distribution reach of 1600+ cities; Plans to introduce a number of firsts in ecommerce including demo videos to help surfers understand products better and make more informed choices
 
HomeShop18 further expands its Virtual Retail footprint with the Launch of its e-commerce business
Aims to make e-commerce a friendly and enjoyable experience; Customers to shop with the confidence that "what you see is what you get" through its unique policy of "15 days no questions asked money back guarantee"; 24 hour, round the clock call centre; Multi-category e-commerce portal to address the shopping needs across all customer segments including youth, women and children; Large and growing portfolio of branded products and services; Customer centric policies - free home delivery, multiple payment options including cash on delivery; Extremely user friendly navigation; Nationwide distribution reach of 1600+ cities; Plans to introduce a number of firsts in ecommerce including demo videos to help surfers understand products better and make more informed choices

HomeShop18, India’s premier virtual shopping brand from the TV18 Group, announces the launch of their e-commerce portal www.homeshop18.com. Adding a whole new dimension to virtual retail, HomeShop18 presents a one-stop shopping destination for all segments including youth, men, women and children. Customers can choose from a vast range of exciting, innovative and eye catching branded products across various categories. This virtual shoppers’ paradise offers value-added propositions at attractive prices and is the perfect destination for people looking for convenience and easy shopping.
So, what’s in it for online shoppers? HomeShop18’s extremely user-friendly website will allow shoppers the delight of shopping round the clock. A 24-hour call center also allows customers to call in and book orders as per their convenience. HomeShop18 will deliver products to over 1,600 cities free of cost. Customers also have the option of sending products to multiple shipping addresses while placing a single order. Unlike any other shopping websites, HomeShop18 exclusively offers a 15 days, no questions asked “money back guarantee”.
The website is very user-friendly and is equipped with a strong search facility and a speedy browsing option to help customers click through their choices with no difficulty. HomeShop18 offers the consumer the convenient alternative to review his order once his shopping spree is done and can look for more options before checking out from his shopping cart. What’s more, the consumer can track the status of his orders online at any point in time.
HomeShop18’s approach to virtual retail promises to live up to TV18’s strong brand attributes of trust and credibility. HomeShop18 assures complete transaction transparency, right from the stage of product selection to final delivery at the customer’s doorstep. Credit card security is accounted for and there are multiple payment options including cash on delivery.
Announcing the launch, Sundeep Malhotra, CEO HomeShop18, said “HomeShop18 is here to establish virtual retail as the preferred shopping vehicle for the Indian consumer through unmatched convenience, outstanding product quality and exceptional value, all delivered at the customer’s doorstep anywhere in the country. We are here to deliver an experience that is both enjoyable and rewarding for all customer segments, with an assurance that what you see is what you get and to emphasize this confidence, we offer a 15 days, no questions asked money back guarantee. Our aim is to continuously provide value-added propositions for our customers and this is just the first step.”
Explaining the uniqueness and versatility of the portal, Raman Gulati, VP Finance & Operations, HomeShop18 said “This is a platform which is built to deliver outstanding customer experience and it’s uniqueness lies not just in the way we have built the technology back-end, but more importantly in the way we have partnered with the best brand owners, who share our goals to deliver outstanding customer value. Of course, all of this is brought to life by some simple, yet focused, customer practices such as free home delivery, money back guarantee and more. I am confident that we will attract a large number of customers, who will come on board and become HomeShop18 loyalists.”
In the near future, HomeShop18 plans to introduce loyalty programs for its devoted customers, multi-level marketing and referral marketing where customers can recommend HomeShop18 to other customers and gain points in having done so. Also, very shortly HomeShop18 will be the first e-commerce portal to introduce detailed product infomercials and shows on the website thereby enabling customers to view the product demo and be thoroughly satisfied before purchasing the product.
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About HomeShop18
TV18 Group, India’s leading business news broadcast company together with SAIF partners (South Asia Infrastructure Funds), is venturing into virtual retail withHomeShop18. HomeShop18, is mandated to create India’s first comprehensive virtual retail business, operating in a multi-media environment including television, web, catalogue and also other media to reach customers across the country directly.
Under TV18’s credible umbrella, HomeShop18 is partnering with the finest companies to bring admired brands and great products to deliver assured quality and excellent value propositions. It is committed to providing a delightful customer experience, through entertaining and outstanding content on TV and Web, a high quality customer contact centre and an efficient nation-wide logistics footprint covering 2,000 cities across India. Its highly customer centric practices make shopping with HomeShop18 a smarter and more intelligent experience.
HomeShop18 offers its customers great options like, 15-days no questions asked money-back guarantee, free home delivery and multiple payment options that include interest free EMI, cheque/dd pick up and cash on delivery. The convenience of ‘anytime shopping’ incorporates a wide array of products across various product categories like lifestyle & beauty, health & fitness, home décor & kitchen, electronics, kids & toys, jewelry, gifts, services etc. Utmost importance is given to quality assurance and assessment of products, in synch with TV18’s strong brand attributes of trust and credibility.
Aided by a dedicated team of dynamic professionals, HomeShop18 is committed to providing cost effective and innovative products to discerning buyers across India. Visit www.homeshop18.com for a delightful shopping experience!


 

 

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