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ICICI Bank launches exclusive ‘Platinum Identity’ Credit Card

India(prwindow)- June 24 2008 -Tailor-made privileges to meet the unique identity of discerning individuals
ICICI Bank, India’s largest private sector bank today announced the launch of
the ICICI Bank ‘Platinum Identity’ Credit Card. The ‘Platinum Identity’ credit card offers a high value proposition, as it brings together shopping, travel and golfing privileges with a powerful rewards program and differentiated service benefits. The card targets the discerning and affluent set of customers who wish to experience the privileges that are offered to the global cardholder.

Mr. Sachin Khandelwal, Head-Cards Product Group, ICICI Bank said, “This card is launched keeping in mind the fact that our customers have matured and demanding more exclusive offers. We will offer our customers value and privileges that are, the best in the industry. Keeping in line with the changing lifestyle of our customers, the ‘Platinum Identity’ product has been designed to make cardholders feel truly special as well as to meet their evolved needs specially related to travel and lifestyle. This is a global offering at a truly competitive price point.”

The card offers privileges like accelerated rewards program, exclusive rewards catalogue, a powerful air mile conversion option and travel benefits which include Rs 1 crore air accident insurance and complete fuel surcharge waiver across pumps. There is also a full-fledged concierge service, ‘i-Assist’ to address the lifestyle needs of the cardholders.

The Platinum Identity Credit Card offers the following features:

- Welcome privileges - Golf Fee Card with two year membership and Priority Pass
- Accelerated rewards earn – double reward points on international spends, fast-forward earning through the powerful Xpress Rewards program
- Exclusive rewards redemption catalogue ‘Hand-picked Rewards’ featuring premium brands
- Superior air mile conversion program – Convert your reward points into air miles
- Comprehensive air accident insurance of Rs. 1 crore
- Complete waiver of fuel surcharge
- ‘Specials’ -Exclusive offers in lifestyle categories
- ‘i-Assist’ - A round-the-clock, complimentary service that provides assistance with travel and restaurant reservations, gift arrangements, event tickets, and more.


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