 |
| |
RSS feed for 2020:Marketing Communications LLC: |
| |
| New Web Site Offers Help to Business Owners and Marketers to Maximize Holiday Sales & Profit |
|
| United States(prwindow)-
November 20 2007 -There is a new web site in town, www.GrowMarketShare.Biz, which can help small business owners and other marketers maximize holiday sales and profits. The site currently offers autographed copies of Ron Geskey’s new book, “David vs. Goliath
|
| |
 Rochester,MI,(20,NOV, 2007)--Guerrilla Media Buying for Small Business, A New Way to Win.” “David vs. Goliath” is a how-to manual describing how businesses can improve financial performance by skyrocketing Share of Voice without spending more in marketing.For many businesses, the approaching holiday period is make or break time for the year. Here is some help.Available at www.GrowMarketShare.Biz.
Ron Geskey’s new book, “David vs. Goliath: Guerrilla Media Buying for Small Business, A New Way to Win,“David vs. Goliath” is a how-to manual describing how businesses can increase sales and profitability by simply improving media effectiveness and share of voice. For a limited time, the site offers autographed copies of Geskey’s book.
According to Geskey, the fact that some businesses get a lot more bang for the advertising buck than other businesses because they are more familiar with techniques of making media decisions and negotiations. Clearly, any business that is able to get 50-200% more advertising per dollar has a huge competitive advantage over those who get taken to the cleaners by silver-tongued media sellers.
The author says that readers of “David vs. Goliath” will learn:
* How to increase your customer base, market share, and profit margins with no increase in marketing budgets
* How to potentially double or triple your Share of Voice--without spending more
* How to AUTOMATICALLY increase your media buying power by nearly 20%
* How to buy newspaper ads at 20 cents on the dollar
* How to buy TV and radio schedules at 50-75% off rate card
* How to develop a negotiation STRATEGY which will get you significantly more exposure per dollar spent
* How and why you must always have a pre-planned Plan B in negotiations with media sellers
*How to use the Road Less Traveled (non traditional Guerilla media buying channels) to buy media for pennies on the dollar
* How and when to use hundreds of Guerrilla strategies and tactics to increase your visibility and media effectiveness, and much, much more.
In summary, can a small business ever hope to successfully compete with a larger company? “David vs. Goliath” teaches a small business owner secret of tangibly increasing sales and profitability by stealing market share against larger competitors. The book is available at amazon.com and at www.GrowMarketShare.biz.
Press release distribution by PressReleasePoint(http://www.pressreleasepoint.com/)
The author, Ron Geskey, has over 30 years of experience in advertising and media management at several of the largest and best agencies in th3e world. He also has a master’s degree, doctoral work, and executive education from Northwestern, Wharton
Business School and Michigan State.
Contact:
Ron Geskey
2020:Marketing Communications LLC
P.O. 82476
Rochester, MI
Ph. 248-894-1151
Marketing2020@aol.com
Web Site: www.growmarketshare.biz
|
| |
 Simpy
 Google
 Technorati
 del.icio.us
 reddit
 Digg
 Furl
It  Spurl
 Blink
It  MyYahoo
 Newsvine |
| RSS feed for Business Category: |
RSS feed for United States : |
|
| Related Press Releases: |
|
|
|
|
|
|
|
|
|
|
|
|
| PRWindow.com
disclaims that any right and responsibility for the information
go to the user who submit the press release. If you have any
questions, queries or comments regarding information in the
press releases, please contact the company listed in the press
release, We will be unable to assist you with your inquiry.
|
|
