June 25 2008 -As broadband becomes more readily available around the world, studies show that in New Zealand there is a definite shift away from traditional broadcast mediums and people are now spending more time online than they are watching TV.
New Zealand, June 25, 2008 -- As broadband becomes more readily available around the world, studies show that in New Zealand there is a definite shift away from traditional broadcast mediums and people are now spending more time online than they are watching TV. And one Kiwi company born into the early days of this shift, yourBusinessChannel (http://www.yourbusinesschannel.com) has grown to become a leading provider of online business TV content.
A well developed country with high living and education standards, it is not surprising that digital penetration in New Zealand is so high. A Cisco Connected Consumer survey, (http://www.mcgovern.co.nz/portals/0/documents/Final_Connected_Consumer_ANZ_Media_Presentation_v2_0.pdf) identified that 85% of Kiwis own or have a Desktop PC in their household, while fewer than a quarter have a high-definition TV. Australian statistics look very similar, and going even further a field, statistics show there’s a similar worldwide trend.
In a land where broadband users are "engaging in media-related activities" for an average of 48 hours every week, it is hardly surprising that yourBusinessChannel is a New Zealand company.
As an online TV channel providing business people with no-nonsense advice and guidance about almost every aspect of business (http://www.youtube.com/watch?v=2y4OuKbOkgU), the channel now reports an audience of more than 6.5 million viewers, a figure that is expected to grow beyond 10 million within the next few months.
In response to this high demand, the channel is set to release over 90 new shows packed with advice and know-how from international business experts, to add to more than 200 shows that are currently available for viewing on http://www.yourbusinesschannel.com
* You can view this item, other yourBusinessChannel news and also find key contacts at yourBusinessChannel at http://www.yourbusinesschannel.com/blog
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