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Real-Time Online Hotel Reservations Just A Click Away

Ireland(prwindow)- October 11 2007 -IRELAND, 11th October 2007 – Booking a hotel room is set to become a lot easier following a business collaboration between two leading Irish software companies and potentially over 1,000 hotels across Ireland and the UK.
Over the next 18 months and Tierney's Office Automation will roll out new online technology offering clients greater control over their hotel reservations through the provision of real time accommodation rates and room availability updates.

Developed by Avvio, Ireland's leading web-enabled hotel software provider, 'CONVERT 4.0' will have a seamless interface with Tierney's existing 'Hotellinx Suite', a Property Management Solution installed in hundreds of hotels worldwide.

Brian Reeves, Managing Director, predicts that the integration between websites and property management systems will gain increasing momentum as hotel operators - faced with rising costs and increasing competition locally and internationally - are forced to more dynamically promote their rooms stock online.

"Anyone visiting a hotel website that uses this new technology will be able to view exactly what the hotel reservations staff see, in terms of room rates and availability", he explained.

"Online reservation systems have been the subject of criticism in the past for advertising accommodation rates and rooms that may no longer exist. The new technology eliminates this problem and enables customers to view real time rates, as and when the hotelier introduces them. The on-line booking engine incorporates existing hotel booking systems to ensure incidences such as double-booked rooms and out of date accommodation rates are a thing of the past", Mr. Reeves added.

Andy Tierney of Tierney's Office Automation, the industry leader in hotel IT support, described the agreement with as a very significant development for the Ennis-based company.

He continued, "This agreement is very significant for Tierney's Office Automation. Our customers want Web marketing solutions with a proven and tested integration platform, and the partnership with allows us to respond effectively to these needs. We have unique knowledge about Property Management Systems and solutions and can now bring added value to our customers by offering them efficient seamless integration and powerful inter-application communication with"

"The CONVERT system is simple to use and goes far beyond simply capturing reservations. It also produces the information and marketing analysis which guides you towards improving your website conversions", concluded Mr. Tierney.

Meanwhile, has announced plans for a major software drive into international markets.

The international launch of Avvio Convert 4.0 will take place at the World Travel Market in London next month (November 12-15th 2007), which will also see the showcasing of's new affiliate marketing software product, Avvio Connect. The annual travel exhibition brings the industry's most prominent worldwide figures together to negotiate new contracts, develop existing relationships and set strategies for the future.

Mr. David Collins, Commercial Director, indicated that the Avvio CONVERT system is expected to yield in excess of EUR€45million in accommodation bookings for clients in 2007.

Describing the product, Mr. Collins said, "The goal of our primary software offering is to grow sustainable direct business for hotels. It can be seamlessly integrated with a client's website. The advantage of Avvio Convert to hotels is that it sells more, costs less, and sits intimately with a hotel's long-term Internet strategy for developing direct online business." began trading in February 2002 and currently employs 27 people at its offices in the University of Limerick, County Limerick.

The firm delivers online results for over 30% of hotels in Ireland, including Ashford Castle, Dromoland Castle, Lynch Hotels, Flynn Hotels, Moran Hotels, Hastings Hotels and the Carlton Hotels Group. 80% of 5-star hotels in Ireland use the company's online software.

For further details on, please contact Nichola O'Connell, Marketing Manager, on LoCall 1890 30 2000, by email or visit


Note to Editor:
Brian Reeves and Andy Tierney are available for interview and further comment. Photo opportunities can be arranged on request. Please contact Mark Dunphy of Dunphy Public Relations on 086-8534900.

Mark Dunphy
Dunphy Public Relations
County Clare
00353-868534900 (Mobile)
00353-656839692 (Fax)


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Mark Dunphy
Dunphy PR

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