Small Business Owners Can Get the Most ‘Bang for the Buck’ From Holiday Season Media Buys.
November 23 2007 -How to win in negotiations with media sellers? Are you familiar with non traditional media opportunities? Visit www.GrowMarketShare.biz to find some answers from Ron Geskey.
Rochester, MI, November 23, 2007 --The approaching holiday period is make or break time for many small businesses. Would holiday season sales improve if only you had 50-200% more advertising during the holiday period? Would your profitability improve if the increased advertising didn’t cost you one dime more than already budgeted?
Because a large percentage of annual sales occur during the Thanksgiving to Christmas period, many small businesses do the majority of their advertising media buys in the period leading up to the holiday sales season.
The interesting fact is that some small business owners get a lot more bang for their advertising buck than other small business owners who are not yet familiar with the finer points of media decision making and negotiations. Clearly the business that is able to get 50-200% more advertising per dollar has a huge competitive advantage over those who get taken to the cleaners by silver-tongued media sellers.
The good news for small (and even large businesses) is that there is now some help available in Ron Geskey’s new book, appropriately titled, “David vs. Goliath: Guerrilla Media Buying for Small Business, A New Way to Win.”
“David vs. Goliath” is basically a how-to manual explaining how small businesses can get more advertising for their budgets. For example, readers learn:
* How to increase your customer base, market share, and profit margins with no increase in marketing budgets
* How to potentially double or triple your Share of Voice--without spending more
* How to AUTOMATICALLY increase your media buying power by nearly 20%
* How to buy newspaper ads at 20 cents on the dollar
* How to buy TV and radio schedules at 50-75% off rate card
* How to develop a negotiation STRATEGY which will get you significantly more exposure per dollar spent
* How and why you must always have a pre-planned Plan B in negotiations with media sellers
*How to use the Road Less Traveled (non traditional Guerilla media buying channels) to buy media for pennies on the dollar
* How and when to use hundreds of Guerrilla strategies and tactics to increase your visibility and media effectiveness, and much, much more.
So, how does a small business ever hope to compete with a large company? “David vs. Goliath” shows small business owners how to tangibly increase sales and profitability and increase market share against larger competitors.
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The author, Ron Geskey, has over 30 years of experience in advertising and media management at several of the largest and best agencies in th3e world. He also has a masters degree, doctoral work, and executive education from Northwestern, Wharton
Business School and Michigan State.
Do you believe that more advertising would increase your sales? Do you know if you are getting the most bang for the buck for your crucial holiday period media buys? Have media reps sold you a bill of goods? Do you know how to analyze and evaluate your media options for cost effectiveness? Do you know how to win in negotiations with media sellers? Are you familiar with non traditional media opportunities? For some answers, visit www.GrowMarketShare.biz
Ronald D. Geskey
2020:Marketing Communications LLC
Web Site: http:// www.growmarketshare.biz
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