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Synchronica Wins Additional Award

Germany(prwindow)- March 10 2008 -Synchronization Pioneer Wins European Seal of E-Excellence for Mobile Email
Hannover,Royal Tunbridge Wells,March,10,2008 -- Synchronica plc, international provider of mobile email and synchronization solutions, has once again won the Silver European Seal of E-Excellence Award. The jury, consisting of senior executives from European multimedia associations, honored Synchronica for its successful communication strategy to make mobile email attractive to the mass market. The award was presented at the CeBIT fair in Hannover, Germany.

The European Multimedia Award Seal of E-Excellence given by the European Multimedia Forum (EMF), rewards ebusiness companies that have an excellent track record in applications, technologies, and services, as well as using innovative marketing.

This year, the jury honored Synchronica's Mobile Gateway and Mobile Backup that are based on the dominant open industry standards Push IMAP (LEMONADE) and OMA DS (SyncML). By developing products that support these open standards, Synchronica enables mobile email, contact and calendar synchronization, and backup and restore services on the widest range of mobile devices in use worldwide. This allows the company to make mobile email services more accessible and attractive to the mass market.

"Using our products, all mobile phone users can receive push email and backup and restore their contacts, not just those with expensive devices", says Nicole Meissner, Synchronica's CMO. "We are particularly interested to enable mobile email for consumers in emerging markets such as India, Africa, and the Middle East, where limited copper infrastructure means that many people have to travel to internet cafes to send and receive emails. In these countries, mass market mobile email is the way forward."

About Mobile Gateway
Synchronica's Mobile Gateway provides carrier-grade push email and synchronization services for virtually all mass market feature phones and smartphones being used by subscribers today. It is based on the dominant open industry standards Push IMAP (LEMONADE) for mobile email and SyncML (OMA DS) for contact and calendar synchronization and works with the built-in email and synchronization clients found in more than 1.5 billion phones. The new email-to-SMS functionality expands its reach to virtually every phone in use today. Serving consumers and prosumers, Mobile Gateway includes back-end support for POP3 and IMAP mailboxes, connecting to popular services such as AOL or Gmail. For business users, it provides a unique zero footprint architecture where users simply register their devices and instantly start to receive corporate email on their phone without requiring additional connectors behind the firewall. Business mailboxes supported include Microsoft Exchange, Lotus Domino, and Sun Java Communications Suite.

About Synchronica
Synchronica plc develops and markets industry standard mobile email and synchronization solutions for the vast majority of devices in the market today. Mobile operators, device manufacturers, and service providers in emerging and developed markets use Synchronica products to offer mobile email, PIM synchronization and backup and restore services to their consumer and corporate customer base. Products include the push email and synchronization solution Mobile Gateway and the mass market device backup solution Mobile Backup. Headquartered in the U.K., with a development center in Germany and presences in the USA, Hong Kong, and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC.LN). More information is available at
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For more information, please contact:

Nicole Meissner
Synchronica Mobiles
Hannover, Germany
Tel.: +44 1892 552 780
Fax: +44 1892 552 721


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Nicole Meissner
Synchronica Mobiles
+44 1892 552 780

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