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alaTEST partners with to provide Chinese shoppers with international product reviews

Sweden(prwindow)- September 06 2007 -alaTEST, the independent online service provider for product quality comparison, has partnered with, the leading Chinese comparison shopping portal, to introduce expert product reviews from over 675 renowned international sources to Chinese shoppers.
The partnership is designed to provide Chinese consumers comprehensive and objective reviews on the quality and performance of a vast variety of products, and help Chinese consumers make shopping decisions with just a few clicks.
This is the first time that a Chinese shopping search engine adopts an international system of product reviews and scores.

As an online service helping consumers with their shopping decisions by objectively informing them about product quality, alaTEST has collected over 500,000 reviews from industry experts representing over 675 professional sources such as CNET, T3, Computer Active, and PC Mag, covering a wide range of categories including digital cameras, cellular phones, MP3-players, TVs, computers etc. Through the collaboration between alaTEST and , these product reviews and scores now appear on corresponding product pages on

“More informed customers increase the sales conversion rates and here review content is a very important factor” said Arie Struik, CEO of alaTEST. “Before our collaboration with, we already noticed that a significant portion of visits to actually came from China, indicating that expert reviews are highly demanded by customers in China. As a leading shopping search portal in China, Goulong understands the value of our service for its visitors and we are very pleased to start offering our review services to Chinese consumers through Goulong’s large user base.”

“In western countries consumers consider expert reviews a very important reference when they make purchase decisions, either online or offline”, said Harry Wang, CEO of, “with the rapidly increasing availability of product choices in China, consumers are in urgent need of objective, reliable, and detailed reviews from independent experts. We are glad that we are able to offer this service to our users through our collaboration with alaTEST. By integrating expert reviews, we now offer our users a unique array of services that further simplifies their shopping decision making process”.

About alaTEST
alaTEST ( is an independent online service helping consumers with their shopping decisions by objectively informing them about product quality. alaTEST analyses the reviews to give consumers fast and reliable information about the quality of products. alaTEST's database of reviews currently contains more than 1.200.000 expert and user reviews. The service is available in 13 different countries and 10 languages. To make product quality comparison more transparent, alaTEST™ has developed a dynamic algorithm that calculates a unique global product quality rating called the alaSCORE™


Goulong ( is a leading Chinese shopping search portal dedicated to providing Chinese internet users comprehensive online shopping search service. Goulong’s search service cover a wide range of categories including digital products, communication products, computers, consumers electronics, office supplies, health and beauty, books, videos, etc., coming from over 3,000 online and offline merchants in China.



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Ulrike Fischer
International Consumer Services Sweden AB / alaTEST
0046 8 30 12 75

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