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| eMusic prepares for next phase of growth with new chief marketing officer and v.p. crm |
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| United States(prwindow)-
April 30 2008 -Former earthlink and yahoo executives to focus on increasing customer acquisition through direct marketing and customer relationship management |
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 NEW YORK, Dec. 18, 2007 -- eMusic the world’s largest retailer of independent music and the world’s second-largest digital music service after iTunes, has named Kip Morgan as Chief Marketing Officer. Morgan, formerly of EarthLink, is a leading direct marketing and internet executive with more than 20 years of consumer marketing experience. Reporting directly to eMusic President and CEO David Pakman, he is responsible for driving the next phase of eMusic’s growth and overseeing traditional marketing functions, branding and business development.
Additionally, to support its increased marketing efforts eMusic introduces Anna Punsal as Vice President, Customer Relationship Management.
As EarthLink’s Vice President for Direct Marketing, Access and Audience, Morgan helped grow EarthLink’s subscriber base from 200,000 subscribers to more than 5 million and spearheaded development, implementation and analysis of direct marketing initiatives for all EarthLink and PeoplePC branded consumer products and services. As Vice President, Marketing, Loyalty and Analytics for EarthLink’s PeoplePC division, he led the development of the PeoplePC brand, as well as the strategic direction of all acquisition marketing and retention programs, growing that subscription service from 200,000 subscribers to more than 1.6 million.
Morgan has also held senior media planning and supervisory positions with WPP’s Grey Global Group and with Omnicom’s Altschiller Reitzfeld Davis/ Tracy-Locke, both in New York. He has a B.A. in Political Science from Marlboro College in Marlboro, VT.
“Kip is an outstanding direct marketer who has built several successful subscription services with millions of subscribers. He and Anna join eMusic to help leverage our success with more than 350,000 subscribers and turn eMusic into a much larger business with millions of subscribers and multiple product lines. They'll help us develop new ways to introduce eMusic to the kind of sophisticated customer who wants an alternative to digital services that focus mostly on mainstream content,” said David Pakman, eMusic President and CEO.
Punsal will focus on effectively building customer engagement through loyalty and retention marketing programs. She joins eMusic with more than 15 years of marketing experience with Fortune 500 companies and Internet start-ups such as EarthLink and Yahoo! where she developed strong expertise in the design and execution of multi-channel retention and loyalty programs that enhance the customer experience and result in higher customer lifetime value. Most recently, Punsal served as Director of Customer Retention and Loyalty at EarthLink where she created a customer experience that contributed to PeoplePC becoming the fastest growing dial-up provider and winner of the 2006 J.D. Power and Associates Customer Satisfaction award. At Yahoo!, Punsal drove measurable growth in the awareness and usage of Yahoo! products and services. She will report to eMusic Chief Marketing Officer Kip Morgan.
About eMusic
eMusic (http://www.emusic.com) is a digital entertainment retailer focused on serving customers aged 25+ by offering independent music and audiobooks in a universally compatible format at a great value. It is the world’s largest retailer of independent music and the world’s second-largest digital music service after iTunes, with more than three million tracks from 20,000 of the world’s leading independent labels and over 1,500 titles from top audiobook publishers. To super-serve its customers, eMusic provides award-winning editorial content, a vibrant online community and unrivaled music discovery tools. eMusic’s subscription-based service offers 25 free downloads or one free book at sign-up, giving consumers an inexpensive, low-risk way to explore great new music and books they wouldn’t find otherwise. Its universally compatible MP3 files play on any device including the iPod®. Based in New York with an office in London, eMusic.com Inc. is wholly owned by Dimensional Associates, Inc., the private equity arm of JDS Capital Management, Inc.
About Author
Here the author Cathy Halgis Nevins announces about the appointments of Kip Morgan as the new Chief Marketing Officer and VP (CRM) and Anna Punsal as VP (CRM) at eMusic. EMusic.com is the world’s largest retailer of independent music. Enjoy online music , music downloads, free mp3 downloads, Audio Books, at www.emusic.com.
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